This establishment aims to develop Tenun Pahang Diraja as a heritage craft enterprise that may improve the living standards of the people by creating fair employment opportunities for art workers, weavers and craftsmen.

This foundation was founded and is under the patronage of His Majesty the Sultan of Pahang Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah ibni Almarhum Sultan Haji Ahmad Shah Al-Musta’in Billah. Meanwhile, His Majesty Tengku Ampuan Pahang, Tunku Hajah Azizah Aminah Maimunah Iskandariah binti Almarhum Al-Mutawakkil Alallah Sultan Iskandar Al – Haj is the co -founder and chairman of this foundation.