This establishment aims to develop Tenun Pahang Diraja as a heritage craft enterprise that may improve the living standards of the people by creating fair employment opportunities for art workers, weavers and craftsmen.
This foundation was founded and is under the patronage of His Majesty the Sultan of Pahang Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah ibni Almarhum Sultan Haji Ahmad Shah Al-Musta’in Billah. Meanwhile, His Majesty Tengku Ampuan Pahang, Tunku Hajah Azizah Aminah Maimunah Iskandariah binti Almarhum Al-Mutawakkil Alallah Sultan Iskandar Al – Haj is the co -founder and chairman of this foundation.
To become a global foundation that develops, provides commercial value, maintains and preserves the Tenun Pahang Diraja enterprise as a heritage craft enterprise under the patronage of the Pahang Palace.
To elevate our nation’s heritage, the Royal Pahang woven fabric, so that it remains throughout time, reaches an international level and be in a class of its own.
To develop and make Tenun Pahang Diraja as the craft identity of Pahang state.
To improve the living standards of the people, especially art workers, weavers and artisans in creating fair employment opportunities.
To preserve and conserve the identity of “Tenun Pahang Diraja” as a heritage craft that can be passed onto the younger generation through training and guidance.